Honey Care Africa (HCA) CEO, Madison Ayer, is glancing to scaling the commerce to engender more gains for Kenyan smallholder farmers. He is seeking a better evaluation of HCA's impacts on farmer families, especially children aged 8 and under, to bring investors for the growth.
Ayer is also demanding to reduce side- hiring brokers and perhaps advertising by establishing stronger relationships with farmer families. Pupils are asked to identify great opportunities to generate greater impact and improve the enterprise's value proposition.
PUBLICATION DATE: February 11, 2013 PRODUCT #: W93C13-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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