In 1983, Rupert Murdoch's News Corporation bought a floundering two-year-old British company called Satellite Television PLC. and renamed it to the sky. Without external funding and were not given any space on existing satellites the UK and over the opposition of some of the most formidable media UK competitors, Sky has quickly become a dominant force in the satellite TV market of Great Britain. By 1990, when it merged with its largest competitor to form BSkyB, Murdoch's upstart company signed a 1.2 million homes to its subscription service television. In addition, he has completely changed the face of commercial television in the UK. The case describes how BSkyB won so quickly and so completely, and as she carefully structured and its commercial and political relations. He then examines a number of recent challenges facing the company. Increased competition from "new media" companies, advanced technologies to capture and further compress the data, as well as regulation, which now comes from Brussels and London "Hide
by Paula Zakaria, Debora L. Spar Source : Harvard Business School 19 pages. Publication Date: March 10, 1998. Prod. #: 798077-PDF-ENG
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