Brooks Sports: Competing against the Giants Case Solution
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: September 27, 2016
Brooks Sports, Inc. (Brooks) aim to motivate and promote an active way of life through its ingenious equipment, allowing its clients to run longer, further, and much faster. Running as an independent subsidiary of Berkshire Hathaway Inc., Brooks focused completely on the specific niche running market, changing into a brand name that created over $500 million in 2014. Now Brooks had actually set its sights on ending up being a $1 billion brand name by 2020. In the past, couple of business had focused on the little however growing running market; nevertheless, with the running market ending up being significantly competitive, would Brooks's runner-focused technique bring the business to its $1 billion objective by 2020, or would it be required to move back to a varied technique as the running market ended up being more masses?
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