Brocade Management is preparing to launch a new technology for data storage. Multiprotocol router improves the existing technology and has the potential to change the way firms develop their network storage. Students must identify the target market for the router, use the OEM-partners to convince the end user to accept it, and how to evaluate the router. By the students to understand the traditional market segmentation data storage, and whether the company should concentrate on specific segments, as in the past. Also forces students to deal with end-users willing to adopt new solutions in high-tech sector. "Hide
by Elie Ofek, Mamoon Hamid Source: Harvard Business School 26 pages. Publication Date: March 11, 2005. Prod. #: 505064-PDF-ENG
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