Broad Air Conditioning and Environmental Protection Case Solution
Broad Air Conditioning, a Chinese company with a proactive environmental attitude, suffers from deteriorating financial results. The firm founder and CEO must decide whether to begin making electricity- only and powered air conditioners to enhance its fiscal results easily or stick to its perfect production machines. Focuses on corporate social responsibility by discussing the relationship between environmental protection and business gains --particularly in developing countries.
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: June 30, 2004
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