BRL Hardy Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Question 3

The management of BRL Hardy ensures that its European unit's actions fit with the company's strategy to become a global wine company should analyze the strength, weakness, threats and opportunities of their company and their European market production. The management of the company should also identify the differences among their domestic and European market. BRL Hardy also needs to focus on the corporate strategy for their European market in order to become a global wine company. By analyzing the pricing, labeling and positioning strategies of the company’s European unit, it will help the company to make sure that European unit's actions fit with the company's strategy.

The company in order to ensure that its European unit's actions fit with the company's strategy can also examine the culture differences of the Europe as compared to the company’s domestic culture as greater culture differences lead to lower amount of international trade. The company should also analyze the differences in the climate, the nature of the transportations and information networks of the European unit.

BRL Hardy should also consider the fundamental differences related to the income, the distribution of the wealth and the relative purchasing power of the segments that they targeted in the European market. Legal and political factors might impact the faction of the company to business in the global market.

The management of BRL Hardy should need to ensure that was European unit's targeting the right customer segments as there are some people who don’t drink wine at all and some drink few wine while other regularly drink wines The company also should analyze the financial stability and marketing expertise of their European unit's in order to ensure European unit's actions fit with the company's strategy.

Question 4

The real growth can be seen in the expansion of BRL Hardy from its financial performance from 1992 onwards. All the three exhibits i.e. Exhibit 1, 4 and 6 show growth in each item but the growth rate is very inconsistent. There are large fluctuations that make these heads very unpredictable. In Exhibit 1, there seems an inverse relation between Sales Revenue and Assets & Liabilities. When the growth rate in sales revenue becomes high, growth of assets and liabilities is not much and vice versa at some places. Overall, there is a lot of deviation in each head of the Exhibits (see excel file).

Following are the specific factors that contributed to the remarkable success of BRL Hardy following its merger:

One of the main factors following the achievement of BRLH particularly in its home operations was the purpose of the company to change the culture and management style by focusing more on decentralized approach but to hold the management accountable.
The both BRL and Hardy core-competencies were ideal complements. The BRL had the leadership, cash and raw material (fruits); on the other side Hardy had the wine making know how, marketing expertise and brand recognition.
The initial focus of the management of the company on domestic operations restructuring by capturing the economies and repositioning of the profile of the products in line with the new strategy of the company whereas; focusing on quality branded bottle sales result in a remarkable productivity increase.
The strategy of international operations restructuring by cleaning up the operating problems and building the strategy for export on the basis of a high quality of their brand image is another important factor that contributed to the remarkable success of BRL Hardy following its merger.
The excellent production facilities and management’s commitment of the BRLH’s to worth supported its products as they repositioned their few key products. The diversified product line and portfolio of the brand clearly targeted dissimilar purchaser segments in the market with the unique product values.

Question 5

Yes Mr. Millar should approve Carson’s proposal to launch D’istinto because launching of the D’istinto brands will help BRL Hardy in the diversification of BRL hardy suppliers and maximize its power as distributor. In addition to this, sourcing from the multiple regions will help the company to reduce the market related risk. As Carson has over 20 years’ of experience as the marketing manager in the business of wine and expertise particularly in Italian wine so this joint venture will lead the BRL Hardy to hold in a conventional wine making country................................

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