Describes the rivalry between two competitors who were trying to become the dominant force in the emerging industry of British satellite TV. Can be used to study issues of competitive positioning, technology adoption, and scenario analysis. Helps students decide the issue and competitive industry uncertainty. "Hide
by Pankaj Ghemawat Source: HBS Premier Case Collection 18 pages. Publication Date: September 1, 1993. Prod. #: 794031-PDF-ENG