In 1992-93, British Petroleum PLC, the UK's fourth largest great international integrated oil companies, is facing a serious crisis. The company experienced its first loss in its eighty-year history, while morally suffered cuts and organizational upheaval. "Hide
by Joel Podolny, John Roberts Source: Stanford Graduate School of Business 17 pages. Publication Date: July 4, 1999. Prod. #: IB16A1-PDF-ENG