BRITISH PETROLEUM (A): DEFINING A STRATEGIC VISION Harvard Case Solution & Analysis

The A-case starts with Tony Hayward's appointment as CEO of BP. Hayward was immediately confronted with the challenge of convincing the board that he could streamline BP's cost structure, while at the same time addressing the other primary problem facing the company, its safety record.

One of the board's subcommittees, the safety, ethos and environment assurance committee (SEEAC), had the mandate to identify and mitigate substantial non financial risks and ensure the business attained its target of "no accidents, no harm to people, and no damage to the surroundings." Learning objectives: Strategic positioning in terms of danger and costs; establishing strategic priorities; comparison competitors; managing the expectations of the board.

PUBLICATION DATE: May 19, 2011 PRODUCT #: IMD519-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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