By 1975, the collapse of the British motorcycle industry is almost completed. Only one British manufacturer, NVT, remains in operation. In these circumstances, the British government commissions Boston Consulting Group, to identify and evaluate strategic alternatives for the NVT and its suppliers. This case summarizes what the consultants have discovered how they size up to the global motorcycle industry and a place in the UK. "Hide
by Jan W. Rivkin Source: Harvard Business School 12 pages. Publication Date: January 18, 2003. Prod. #: 703031-PDF-ENG
