Greg Dyke, the new Director General of the British Broadcasting Corporation (BBC) has to decide whether to expand an ambitious change efforts on the largest public broadcaster in the world. The first results of these efforts are very positive: the audience numbers up, the overhead is greatly reduced, and the organization has reduced management layers to bring the BBC closer to their audience. However, employees say they do not feel that their views are heard and feel that there is little co-operation between the various departments. Dyke wonders what more, if anything, can be done to solve these and other problems, and unlock the creative potential of unrealized he feels exists within the BBC. As leader of the public service mandate, but the competition in the private sector, which could Dyke do to boost morale and creativity to meet him several districts? "Hide
by Rosabeth Moss Kanter, Douglas Raymond Source: Harvard Business School 22 pages. Publication Date: February 20, 2003. Prod. #: 303075-PDF-ENG
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