Brita Products Co., Spanish Version Case Solution
Clorox's Brita exploited a tide of water safety concerns very skillfully, growing a home water (filtration) business from inception to a 15% U.S. family penetration in ten years.
As the interval of rising yields appears to be drawing to a close the predicament in the case appears, and direction must use its heritage, a powerful brand equity and an installed, to take the company forward into a friendly surroundings. Pupils can model the relationship between the primary demand for the derived demand and pitchers for filters to determine where they would like to set future investments.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: August 30, 1999
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