To optimize their efficiency, color cases should be printed in color. Should Brioni, a worldwide understood, special guys's fit producer and seller extend its line to consist of ladies's garments? The chance is to go into a much bigger and lucrative market.
The threats are: 1) jeopardizing the existing image, and 2) cannot acknowledge the rather various organizational needs of the ladies's fashion industry. Consists of color exhibitions.
PUBLICATION DATE: February 11, 2009 PRODUCT #: 503S79-HCC-SPA
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Changing the Channel: Better Way To Do Trade Promotions
Financial Management and Planning with the Product Life Cycle Concept
Fingerhuts Price Strategy
Memo (Dell)
Volkswagen India: Das Auto Digitally
Lakshmi Projects: Sales Structure Dilemma
Drowling Mountain
Steve Jackson Faces Resistance to Change
Fonterra
Can You Measure the ROI of Your Social Media Marketing?
