Brightcove, a services and technology provider to content owners in the Internet television field, planned to become a media supply business in its own right. In effect, its business, relaunched its Website on October 30, 2006. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates along with video publishers, Brightcove sought to develop a four-sided business (or "platform") around the rapidly growing online video industry.
Simultaneously, CEO Jeremy Allaire was finishing a major financing round that will empower the company to make strategic investments in some or all of several types: technology, media distribution infrastructure, international growth, and acquisitions. As his fellow executives and Allaire considered those options, they faced competitive threats in multiple quarters, but especially from YouTube, a hugely popular video -sharing site that on-line search giant Google had recently obtained. Covers Brightcove's vision for its multi- sided business, its technology offering and early business model, its efforts to shift to a brand new version based on media supply, and its particular primary competitors in that market space.
PUBLICATION DATE: September 26, 2011 PRODUCT #: 712424-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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