BREADTALK: CONTINUOUS INNOVATION TO KEEP THE BRAND FRESH Case Solution
The case is set in December 2012, and begins off with Joyce Koh, Elder Vice President of Brand Advancement at BreadTalk, pondering the business's future brand technique. With 609 bakeshop outlets, 47 food atria and 30 dining establishments, BreadTalk had, in a period of 12 years, end up being a leading way of life pastry shop brand in Southeast Asia, China and the Middle East, as well as a valued family name in its native Singapore. Should it focus on its core proficiency and brand, or should it be looking to establish and strongly promote other brand names?
This is just an excerpt. This case is about Business
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