In mid-2011, the direction of Brasil Foods, a top Brazilian branded foods company and protein exporter, is assessing strategies for international and national growth. The team has received approval from Brazil's antitrust authorities to complete the amalgamation of Perdigao and Sadia, both gigantic food companies that had joined to form Brasil Foods in 2009. Now, the team is free to concentrate on their ambitious strategy to double sales by 2015.
Domestically, the strategy calls for Brasil Foods to maintain its retail market share that is enabled and expand its presence in the fast growing food service sector. The team considers scale and their operational expertise combined with the booming market in Brazil and vast agricultural resources form the perfect platform for achieving their vision. In addition they confront serious staff issues, including integrating employees from Perdigao and Sadia -longtime business rivals-and developing an international team that understands foreign markets.
PUBLICATION DATE: December 19, 2011 PRODUCT #: 513P08-PDF-POR
This is just an excerpt. This case is about SALES & MARKETING
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