Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise Award winner Prize Winner Case Solution
Abstract:
The case "Rehability (A)" explains the conditions of the highly regulated medical supplies industry in Germany and reveals how standard gamers, bounded by the traditional reasoning about how to complete in such an industry, focused on offering the lowest-cost standardized items and the largest variety of secondary supplements in shops while ignoring the discomfort points experienced by users of these items, thus trapping themselves in ever heightening and price-based competitors. This two-part case is accompanied by a two-part theory-based film, which evaluates industry conditions and the standard technique of the medical supplies industry and shows Rehability's tactical relocation to move the orientation of the industry and produce a blue ocean.
Pedagogical Goals:
- To shows how a business can rebuild market borders and produce a blue ocean in a highly regulated industry, where companies typically feel their chances for development are restricted. - To highlight a number of essential structures and tools of blue ocean method like the 6 Paths Structure, the Purchaser Experience Cycle/Buyer Energy Map, and the 4 Actions Structure.
This is just an excerpt. This case is about Entrepreneurship and Family Enterprise
published: 07 Jan 1995
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