Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise Award winner Prize Winner Case Solution
Abstract:
This case follows the advancement of Richard Branson from his very early days as the publisher of his own trainee publication to his present status as creator and Chairman of the Virgin Group. It concentrates on the iconoclastic, yet incredibly efficient, management design and service approach of a guy who has actually turned into one of the world's best-known business owners. The wide introduction of Richard Branson and Virgin given up the case itself is matched by the individual interview with Richard Branson and the video interview with Branson and his 2 handling directors, Robert Devereux and Trevor Abbott.
Pedagogical Goals:
Virgin is of specific interest as a case research study since of the concerns raised about management in an imaginative company. Amongst these are the shift from entrepreneurial to more "organized" management; the solution of method for, and the management of, fast development, especially growth into unassociated locations and growth overseas; a business society centred around youth and informality; a choice for promo of "experts" who "fit" instead than outdoors prospects; the individual attributes of a business owner; the management of imagination and the shift from a personal business to a public business and back once again to personal.
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