The soup department at Brannigan Foods gives over 40% of the revenue of the firm. The general manager is anxious that the soup business is diminishing and the soup division shows market share, particularly among the baby boomer segment that is important and declining profits.
Expecting to reverse these trends, he asks four crucial managers to review a consultant's analysis of the soup business and recommend a turnaround strategy. Each manager presents a different plan, from investing to acquiring new product lines and customers in core market segments and merchandises. While contemplating the feasibility and risks related to each alternative before making a final recommendation students must perform a quantitative analysis of every proposition.
PUBLICATION DATE: February 12, 2013 PRODUCT #: 913545-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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