Designed primarily to give students an opportunity to assess the destruction of the individual attributes of brands and performance analysis in these areas. The students will be able to highlight the distinctive features of the brand and decide which areas are most important for improving the brand. "Hide
by Katherine N. Lemon, Elizabeth Bornheimer, Kevin Lane Keller Source: Exercise 11 pages. Publication Date: August 15, 2000. Prod. #: 501004-PDF-ENG
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