Product branding process includes building awareness and preference specific name of the product being branded. Central to the process of branding brand positioning statement, often referred to simply as the positioning statement. Positioning statement brief written document that sets out how a marketer thinks others should think, feel and relate to the brand. This section analyzes the process of brand positioning and how to build the positioning statements. "Hide
by Ronald T Wilcox, Gerry Yemen, 9 pages. Publication Date: January 20, 2012. Prod. #: UV5792-PDF-ENG
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