Brand Portfolio Strategy and Brand Architecture Case Solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: August 24, 2016
While business opt to brand their product or services in several methods, there are several main tenets that assist specify an ideal brand portfolio and connected brand architecture. Brand portfolio strategy includes the style, implementation, and management of several brand names as a collaborated portfolio of meaning-based possessions that deal with the requirements of varied clients in a market and make the most of return while decreasing danger. It defines the optimum portfolio of brand names a business must preserve for extensive market protection with very little overlap, identifies the function and scope of each brand in the portfolio, and creates a tactical, rational, and effective brand architecture that knits the brand names together into a synergistic system. Succeeded, it notifies the allotment of financial investment throughout brand names, recognizes underperforming brand names as prospects for pruning or resurgence, and identifies spaces in the portfolio that suggest development chances for brand-new brand names.
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