Marketing company collected a large data set on the brand of fast food and tourism sectors. They came with their way of measuring the "brand." Various statistical methods are used to evaluate the concept of the brand. These include descriptive statistics, cross, ANOVA, and MANOVA. "Hide
by Chris A. Higgins, Jodie Whelan Source: Richard Ivey School of Business Foundation 3 pages. Publication Date: January 10, 2011. Prod. #: 910E23-PDF-ENG
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