BRAC and Aarong Commercial Brands Harvard Case Solution & Analysis

BRAC is the largest NGO in the world, and has recently initiated a number of successful commercial business enterprises, ranging from dairy products to the export of vegetables, as well as universities. Explores the tensions and benefits of the main entrance of the non-profit commercial arena and the implications for the organization. "Hide
by John A. Quelch, Nathalie Laidler Source: Harvard Business School 22 pages. Publication Date: August 1, 2003. Prod. #: 504013-PDF-ENG

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