The announcement that BP PLC, the planet's third-biggest oil firm, was going "beyond petroleum" generated scepticism from news media, indifference from investors, and outraged opposition from environmentalists in 2000.
When BP's Alaska employees raised security and environmental concerns in 2002, stakeholder groups, news media and regulators were drawn into the struggle.
PUBLICATION DATE: October 31, 2011 PRODUCT #: INS156-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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