discuss business strategy, communication Gulf oil spill, move forward. The case describes how, within a decade, BP has become one of the largest energy companies in the world. Within this sector, BP was a strange record: he built the alternative energy business and has gained a reputation as an oil company in relation to the environment. Then a series of preventing accidents in the United States, in particular, started to get rid of the status of the company. Within five years, BP has gone from celebrating its most profitable period when most asset sales, and industry observers questioned whether a company is to survive after the responsibility for the massive oil spill in the U.S.. "Hide
by Gerry Yemen, Mike Lenox, Jared Harris Source: Darden School of Business 16 pages. Publication Date: January 12, 2011. Prod. #: UV6367-PDF-ENG
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