The new branch of corporate sustainability, Top-of-the-pyramid (BOP), looking for new market opportunities for low-income consumers in developing countries, which both contribute to the sustainable development of these regions. Although many companies believe that the addition of SDS strategies for their sustainability portfolios, many of them also vary because of the uncertainty that surrounds this new practice sustainability. The article investigates the strategies adopted by the corporate functions of stability in Novozymes, a multinational company with a solid reputation in the corporate sustainability for the project in the balance of payments of the key areas of the operational core of the company. There are four internal organizational barriers, blocking each other and which have so far prevented the realization of this project in key areas. The problems of sustainability managers who seek to overcome blocking cognitive, procedural and structural barriers to the implementation of this new field of sustainability practices. "Hide
by Mette Olsen, Eva Boxenbaum Source: California Management Review 27 pages. Publication Date: August 1, 2009. Prod. #: CMR436-PDF-ENG
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