A brand-new branch of business sustainability, Bottom-of-the-Pyramid (BOP), looks for brand-new market chances with low-income customers in the establishing world that all at once add to the sustainable advancement of these areas. While numerous business think about the addition of BOP methods to their sustainability portfolio, numerous likewise be reluctant due to the fact that of the unpredictabilities that surround this brand-new sustainability practice.
This post examines techniques embraced by the business sustainability function in Novozymes, an international business with a strong performance history in business sustainability, to carry out a BOP task within crucial locations of the business's functional core. There are 4 internal organizational barriers that interlock one another which have up until now avoided the implementation of this job in vital locations of operations. The short article analyzes the obstacles for sustainability supervisors who look for to eliminate interlocking cognitive, processual, and structural barriers to the implementation of this brand-new branch of sustainability practices.
PUBLICATION DATE: August 01, 2009 PRODUCT #: CMR436-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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