Boston Fights Drugs (B): Converting Research to Action, Spanish Version Harvard Case Solution & Analysis

Boston Fights Drugs (B): Converting Research to Action, Spanish Version Case Solution

The team should now determine ways to execute its plans for optimal effect.

Defines the outcomes of the marketing pre-test explained inside the (A) case.

PUBLICATION DATE: October 30, 1987

This is just an excerpt. This case is about SALES & MARKETING

 

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