Describes the results of advertising pre-test, as described in (A) case. The group must now decide how to implement their findings for maximum impact. "Hide
by V. Kasturi Rangan, Jennifer Lawrence Source: Harvard Business School 12 pages. Publication Date: October 30, 1987. Prod. #: 588032-PDF-ENG
Related Case Solutions & Analyses:
Frito-Lay Inc.: Strategic Transition (A) (Updated)
India (B)
Rhone-Poulenc Rorer Inc.
Sees Candies: Japanese Market Entry (A)
China’s Environmental Challenge
Thurgood Marshall High School
AirAsia India: Clash for the Indian Skies
The Chocolate Factory (B): ‘Sold for 20p’
Operation Rollback Water: The National Guard’s Response to the 2009 North Dakota Floods (Epilogue to B)
Airlines and Antitrust: Scrutinizing the American Airlines-US Airways Merger
