While on vacation in Memphis, a former investment manager Andy Wilson discovers a unique "bus" that travels by land and water. He decided to move to Boston and the concept of adding historical and theatrical opportunities for amphibious tour. As he tries to start a Boston Duck Tours, Wilson must figure out how to organize and finance the new venture. Problems seem insurmountable. It does not have the relevant experience and very little money. Market is untested and, at best, seasonal. In addition, regulatory barriers are high. Saving Wilson and creativity to provide some solutions, but also create additional problems when it comes to cleaning the financial value. This case is of particular use in resourcing and organization unit rate of new enterprises. "Hide
by Myra M. Hart, Stephanie Dodson Source: Harvard Business School 21 pages. Publication Date: Mar 09, 1998. Prod. #: 898189-PDF-ENG