Boston Beer Co.: Light Beer Decision, Spanish Version Harvard Case Solution & Analysis

Boston Beer Co.: Light Beer Decision, Spanish Version Case Solution

To make them effective, color cases should be painted in color. Boston Beer's present light beer offering, Boston Lightship, hasn't been successful, and a student team is charged with advocating a strategy and investigating the issue.

beer case solution" width="288" height="288" /> boston beer case solution

This article focuses on theproblems around target customer choice, branding, and cannibalization, and introduces the ZMET. Includes color displays.

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

PUBLICATION DATE: October 05, 1998

Related Case Solutions & Analyses:

The Social Economy and the Traditional Market: The Dilemma of Justa Trama Chipotle Mexican Grill, Inc.: Food with Integrity SOCIAL ENTREPRENEURSHIP ON FOGO ISLAND: SEARCHING FOR NEW WAYS IN AN OLD CONTINUITY (A) Fire in a Bangladesh Garment Factory “Broadmoor Lives”: A New Orleans Neighborhood’s Battle To Recover from Hurricane Katrina (A) Jeffrey Skilling, Bernie Madoff the Monster & the Other Smartest Guys of the Room INBio (Epilogue), Spanish Version On Becoming a Board Member Sustainability at Hewlett-Packard: From Theory to Practice Robert J. O’Neill, Jr., and the Fairfax County Government (B)