Describes the Borders Group, known retailer, in late 1999, and its traditional strengths and rapid growth in 1990. By 1990, however, the company behind the Amazon.com and Barnes & Noble to use the Internet for book retailers, although it potentially had the opportunity to be a leader in the integration of the store to the Internet in the "bricks and clicks" model. Allows students to explore the possibilities and shortcomings in the implementation of bricks and clicks. Stresses the need for excellence in product design. "Hide
by Ananth KR, Zeynep Ton Source: Harvard Business School 17 pages. Publication Date: August 1, 2000. Prod. #: 601037 - PDF-ENG
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Final Assessment Assignment
