Bono and U2 Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

This case traces the development of the 30-year-old rock band U2 and the development of its four members, artists, business leaders, and the humanities (with a focus on global humanitarian Bono, lead singer of work). The case is considered the beginning of a group of four high school friends, and following the development of the company as a business and as a powerful social and cultural force in its own right. He also examines the individual journeys of the group members, and moments of great success with significant challenges. The case drew particular attention to the four men's evolving identity as musical performers and compromises that accompanied them, and the glory of the big social obligations. The case is the evolution of the global music industry in the face of rapid technological and organizational change, learning how to U2 and colleagues transition such changes, built a very strong brand, and created a successful business model. In the final part of the body traces singer Bono participate in political and humanitarian causes and the potential of this model as a basis for artistry, entrepreneurship and good governance in the 21st century. "Hide
by Nancy F. Koehn, Katherine Miller, Rachel K. Wilcox Source: Harvard Business School 61 pages. Publication Date: April 26, 2009. Prod. #: 809148-PDF-ENG