The case follows the development of the enterprise as a powerful cultural and societal power in its own right and as a company and analyzes the beginnings of the band among four school pals. In addition, it inquires the individual journeys of the group members during moments of challenges that are significant and great success.
The case pays particular attention to the four men's evolving identities as musical artists and to the tradeoffs that have accompanied their fame and bigger societal commitments. The case created a successful business model, built a very powerful brand, and takes up the evolution of the global music industry in the face of accelerated technological and organizational change, examining U2 and co-workers navigated such change. The final part of the case follows lead singer Bono's involvement in humanitarian and political causes and the possible power of this kind of model as a framework for entrepreneurship, artistry, and successful leadership in the 21st century.
PUBLICATION DATE: April 26, 2009 PRODUCT #: 809148-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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