BondsinAsia: Trading Bonds on a Global Franchised e-Platform Harvard Case Solution & Analysis

One of the most frustrating parts of trade relations in Asia today is that before placing the trade, buyers and sellers need to spend hours to call dealers and get quotes and combining marketing research. In July 2000, HSBC, Deustche Bank and Citigroup has joined forces with the bridge of the electronic market for the formation BondsinAsia (BIA), which aims to promote the trade of Asian fixed income securities. Officially launched in January 2002, BIA electronic trading system was rolled out in Hong Kong and Singapore. System to replace the paper and telephone data collection by providing access to online price and research information to market participants about the instant, 24/7 basis. As BIA is preparing to expand its portal to other markets, a number of issues remained on the minds of many industry players. How would the legal, regulatory, and technical issues that affect the cross franchise market BIA-model? "Hide
by Ali F. Farhoomand, Maria Ho, Francois Roy Source: University of Hong Kong, 13 pages. Publication Date: August 15, 2002. Prod. #: HKU215-PDF-ENG

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