Bonazzi Indo Joint Venture: Culture Clash or Pure Economics? Harvard Case Solution & Analysis

Owing to the rapidly growing automotive market, international dual venture activity in the auto-parts sector has been rising in India, both with consideration to occurrence and strategic importance. Bonazzi Indo Fasteners Limited, a joint venture between the Turin-based Bonazzi Group as well as the Mumbai-based Indo group was established to make automotive fasteners, chiefly for international original equipment manufacturers. There is a confrontational relationship between the two joint venture partners, as well as the chief executive officer has been unable to broker peace between them.

PUBLICATION DATE: December 16, 2013 PRODUCT #: W13530-HCB-ENG

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