Bombardier (A): The Procurement Decision of Light Rail Cars for the Los Angeles Metro Transit Authority Case Solution
The intention behind the case would be to help pupils comprehend the complicated nature of a high-priced and visible organizational purchasing process. The aim is to help pupils understand the nature of the selling job, the intricate interaction of distinct decision making-unit members, and the political and economical variables that often permeate such buying choices. The A case (see also the B case, UVA M 0471) records the procurement-selection procedure used by Los Angeles to buy light rail cars for its metro system. The A case ends with the closing award and follows the bid procedure.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: August 28, 1996
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