Owner and founder of communication proud Boman's business concept, which used technology to provide flexibility and efficiency in the production of promotional materials. However, despite this strategic advantage, the company could not attract more than a single large customer. Moreover, recent developments have led the owner to believe that many of his own employees do not understand the concept of business. If they do not understand the business concept of the company as they could sell it to customers? Boman knew that to address these issues soon, but was not sure how. "Hide
by John S. Haywood-Farmer, Eric Lundholm Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: Aug 09, 2006. Prod. #: 906D16-PDF-ENG
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