BNP Paribas (Banque National De Paris and Paribas) Case Solution
BNP Paribas
BNP Paribas is the abbreviation of Banque National De Paris and Paribas, is the merger of the two French banks and become a French multinational bank and financial services company, is the one of the biggest bank in the world. The bank has four domestic markets France, Italy, Belgium and Luxembourg. On the basis of 2012 information the bank ranked as third largest bank in the world. On the basis of the revenue the bank is the world’s 18 largest corporation. The bank is a universal bank divided into two strategic business units one is the Retail and banking service which include asset management, custodial banking and other one is corporate and institutional banking. The bank is more growth opportunities and bank achieving its growth through acquisition in the past decade.
Problem Statement
The financial service industry is going many dramatic changes, such as changing customer behavior, channel profanation and digitization so the customers are demanding and informed, expecting convenience and simplicity when talking about financial services particularly online or by mobile service. Customers love digital service so that the reason bank is now focusing on the digital transformation so that customers become more attractive, it will increase the revenue of the bank. The problem the bank is facing is that when the bank focusing on the digital transformation the bank designed the significant fund which will transfer their digital presence, so that investment partner facing the challenge of engaging and retaining customers, it increased the competition, along with that it decreased the loyalty as the expectation of the customers increased.
Solution
As the bank is providing the digital transformation it will enhance the profitability of the bank by selling financial service to their customers through digital transformation. The customer will easily able to access the financial services so they will become more attractive it will create loyal customers and brand image of the company. Along with that it will decrease the cost of the bank because of decreased in the manual labor.
Intimate understanding of client’s business priorities
When the bank is providing the digital transformation that means that bank is providing the technology it will improve the business process create business culture that encourage the creativity and innovation, in addition to, the bank will able to understand the customers need it will provide more growth opportunities to the bank. The back will attracted most of the customers by providing more facilities and wide range of the products and fulfilling the need of the customers, and will get competitive advantage. Along with that the bank has to provide clear understanding about their new service to their customers through marketing so that customers will get advantage of that particular service effectively and efficiently.
Operating model:
An operating model is the operational deign that makes it possible deliver the business strategy, the idea for operating model improvements can lead to changes in business strategy. While providing the digital transformation it will improve the performance of the bank, the banks will easily able to delivers their product and service to their customers than their competitors, this new feature not only save the time of the customers but also bank as well. Along with that it will help the bank to reduce the labor cost, as the cost of the bank increased it will enhance the profitability of the bank. The share price of the bank the investors will like to invest in that share.
In addition, if the banks go from paper to digital transformation the bank will able to easily communicate with their co-worker, so they effectively share their knowledge which enhance the decision making process. The digital feature will also reduce the errors regarding data and information....................
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