Describes how the German car company BMW is trying to reduce their development time in half with the help of computer technology. In order to use these technologies to the full in a very competitive automotive industry, BMW faced with changes in processes and organizations, gradually new development opportunities. This tension between the old and new is played out in the field of design BMW, which has historically been responsible for much of the strategic positioning of the product BMW. Focused on:. 1) Motor development, with emphasis on the exterior design, 2) new computer technologies and their potential impact on the performance, and 3) organizational and technological changes that are necessary to gradually increase the capacity development of the company "Hide
by Stefan Thomke, Ashok Nimgade Source: HBS 21 pages. Publication Date: November 18, 1998. Prod. #: 699044-PDF-ENG
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