BMG Entertainment, Portuguese Version Case Solution
A brief video is provided in thisthis instance. Teachers should consider the time of making the video accessible to pupils, as it may show crucial case details. As remarkable changes in technology and customer tastes roil the music business, among the world's biggest record companies, the top executives of BMG Entertainment, must determine the best way to arrange for digital distribution of music.
This case contains a a brief history of the music business, a description of the present structure and economics of the business, and a description of digital downloading attempts.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: July 03, 2000 PRODUCT #: 705P02-HCB-POR
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