Now is the time to develop new mental models that reflect the complex relationship between today's consumers and businesses. The line between consumer and industrial marketing washed in five important areas, including the blurring of B2B and B2C marketing and blurring of the value chain. The author describes each, along with the effects they contain to overcome disciplinary silos and rethink our approach to the role of market research, customer experience, metrics and dashboards.
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by Yoram (Jerry) Wind Source: Rotman School of Management, 5 pages. Publication Date: 01 May 2008. Prod. #: ROT068-PDF-ENG
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