The time has come to extend new mental models that reproduce the complex inter-linkages between modern consumers and company. The lines amid consumer and industrial marketing are clouding in five important ways, including the obscuring of value chains and the blurring of B2B and B2C advertising.
The writer describes each, together with the consequences they include for rethinking our strategy to the roles of market research, customer experiences, metrics and dashboards and bridging disciplinary silos.
PUBLICATION DATE: May 01, 2008 PRODUCT #: ROT068-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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