Blue River Technology commences with background on company co-founder Jorge Heraud as well as the foundation story of venture. The Blue River was established by Heraud and the co-founder Lee Redden, both were identifying commercial prospects for the independent vehicles employing computer vision technology. They both were graduates from Stanford University. The cofounders chose to focus on agricultural applications, with lettuce thinning as an aspirational goal as bigger international row crops and an initial target service.
The case challenges pupils to first think through the potential business models that Blue River (BR) could use to serve its target market(s). Subsequently the case walks students through the BR’s early discussions along with Khosla Ventures (KV), a Silicon Valley venture capital firm. KV has a spread out view on how BR handle and should grow marketplace chances, and in the ending of the case, Heraud and Redden confront a series of decisions concerning how they also make ideal funding choices for the business and should employ KV.
PUBLICATION DATE: August 26, 2013 PRODUCT #: E480A-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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