This article is about a joint venture between the American firm Blue Ridge, which is owned by Delta Foods and the firm Terralumen that is a Spanish company. Problems arose because of the disagreement concerning the future growth rates set by Delta, which are considered not as realistic by Terralumen. Mikael Sodergran is the youthful VP of Europe for Blue Ridge and desires to see this is as the job he was given by Delta, the joint venture. He is quite direct, straightforward and fits into the American ways of creating company- fast, efficient, providing performance. Blue Ridge has turned into a successful restaurant corporation ever since it partnered with Terralumen S.A. After sometime, the business had a new owner from Delta Foods Corporation, and this owner rudely wanted to quit. It can be said it is insulting that a new owner would need to withdraw their possession immediately, since Blue Ridge was successful in the past. I represent my views based on my own personal wisdom and knowledge and study the case involving the business. The author has Associate's Degree of Business Management as well as a Bachelor's Degree of Business Management.
This is just an excerpt. This case is about GLOBAL BUSINESS .
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