Companies face numerous challenges as they battle to move from the start up to growth period. Direction might need to develop new talents. Infrastructure will have to be constructed and new activities engaged.
An instant tactical conclusion must be done concerning the hosting of a video competition; but bigger strategic decisions regarding the advertising function and general course of the firm are just over the horizon. This case is suitable for use in an entrepreneurship course when the class is prepared to converse promotion actions for new enterprises, or the transition from start up to growth strategies.
The case raises issues affecting the development of market awareness and trial, in addition to executing strategy. The case can also be exploited in a business strategy class to exemplify decisions related to alternate paths to market and coping with channel partners.
PUBLICATION DATE: October 27, 2010 PRODUCT #: 910M84-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
