In late 2013, Bloomberg LP, the financial advice powerhouse, was challenged by a competitive messaging service owned by a consortium of banks, a lot of whom were the customers of Bloomberg. This development came when growth was slowing and news was appearing that the company practices of Bloomberg may have endangered the secrecy of its customers.
Will these events serve to open fissures in the ability of the company to maintain dominance of the industry? This case asks students to consider the business model along with the competitive landscape to measure the business's market position of the industry of Bloomberg.
PUBLICATION DATE: March 28, 2014 PRODUCT #: CU86-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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