Blockbuster Video Case Solution
This article discusses as to why Blockbuster video as the benefit in video retailing.This article also sheds light on the use of revenue sharing contracts of Blockbuster along with movie studios to coordinate the perpendicular chain and Blockbuster's "Go Home Happy" marketing campaign. This article requires thereaders to comprehend how revenue sharing contracts, which are occasionally used by Blockbuster's opponents and imitable, can still be an integral part of the edge of Blockbuster.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: January 01, 2004
Related Case Solutions & Analyses:
University of Virginia Investment Management Company (UVIMCO)-2007
ADR Choices
Reynaldo Roche (A)
Transformation of Seattle Public Schools–1995-2002
Pricing as a Strategic Capability
Managing the Multiple Identities of the Corporation
Enterprise Resource Planning: Common Myths vs. Evolving Reality
Quest Foods Asia Pacific and the CRM Initiative
Gaining from Green Management: Environmental Management Systems Inside and Outside the Factory
Taran Swan at Nickelodeon Latin America Video
