Considers why Blockbuster has a competitive advantage in the video retail. Details on the use of contracts as Blockbuster distribution of income with the studios to coordinate vertical and Blockbuster "Go Home Happy" marketing campaign. Problems readers understand how income distribution contracts that inimitable and sometimes used competitors Blockbuster, may nonetheless be a key part of the advantage of Blockbuster. "Hide
by James D. Dana Source: Kellogg School Management 19 pages. Publication Date: January 1, 2004. Prod. #: KEL039-PDF-ENG
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